Jun 10
7

Don’t Drink and Drive

16 Comments

Quite the title, isn’t it?

You’ve seen it, read it and heard it.  So much so, that I think many of us don’t even register the real issue behind the message and it no longer catches our attention.

But here is a commercial that will.

It’s meant for the holiday season so consider this as my early Christmas present to all of you and thanks to TAC (Transport Accident Commission) in Australia for creating it.

Usually I’d post a warning about this video not being suitable for the squeamish but frankly, my dear, I don’t give a damn.  I’ve seen too many people killed by drunk drivers and I want you to cringe when you watch it.

Also, thank you to Global TV for putting me onto this commercial in the first place.  It’s too bad the television networks couldn’t run this commercial on all the channels across Canada.

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Posted in A Day in the Life Crime Prevention by Sandra 16 Comments

16 Responses to "Don’t Drink and Drive"

  • Ann T. Hathaway says:
    June 7, 2010 at 11:00 pm

    Dear Sandra,
    Yes, I cringed and teared up and it’s about damn time this subject was treated differently in public service announcements. It’s not a choice between similar products here: it’s life and death, brain damage and trauma, against this almost impermeable wall of personal denial.

    I love this video.

    Ann T.

  • ray says:
    June 8, 2010 at 5:13 am

    That is an excellent ad and the fact is that the graphic ads work. The UK have used graphic ads for years and if it makes the public aware of the consequences of their actions, then I am all for them.

    Have some links to UK ads:
    Road Safety
    Drink Driving

  • Wayne says:
    June 8, 2010 at 7:12 am

    This ad should be mandatory viewing in all driver education programs.

  • Jon says:
    June 8, 2010 at 9:15 am

    I agree with Wayne that it should be manditory in all driver courses. I’d g further though and make it part of getting your learners and your actual license and add it to the High school education programs. This video really drive home the point on drinking and driving.

    Thanks Sandra

  • Nick says:
    June 8, 2010 at 1:03 pm

    Sandra, The TAC also put out a video re: texting and driving. Equally as powerful and would go nicely with your previous post

  • Dave says:
    June 8, 2010 at 1:52 pm

    Fantastic! Wish the commercials here didn’t feature some guy on the phone saying “I’ve been arrested for drinking and driving, can you come pick me up?”.

    Dave
    OPP

  • Gary L. says:
    June 8, 2010 at 4:40 pm

    That was an excellent Video Sandra!
    I used to deal with impaired drivers, but I had my introduction to one when I was very, very young.
    The first Funeral that I ever attended was for my Aunt, Uncle, and two niece’s, sent into the next Life by an impaired driver.
    I have never held ANYONE that drives while impaired in high esteem………………………….

    Cheers’
    Gary L.

  • Sandra says:
    June 8, 2010 at 4:59 pm

    Nick – I saw the video on texting and driving and agree it should be posted in the future.

  • Chris says:
    June 8, 2010 at 7:32 pm

    I have of course heard of people that died because of impaired drivers but nothing made the tragedy of this more real than seeing an impaired driver slam into a truck.This took place many years ago.
    The driver managed to survive but it was a miracle that all the people around him lived (what with the vehicles careening everywhere)
    I also got to see the agony his family went through (hoping he would live).
    I knew him and we were in the vehicle right behind his..
    We told him not to drive and he jumped into his car and took off.
    DO NOT DRIVE IMPAIRED (that means alcohol,pot,etc).

  • Leo_Getz says:
    June 10, 2010 at 5:09 pm

    Wow! Amazing video. Some of it looked very real. I wonder if they didn’t use actors in some places, but actually used family members/victims?
    There are so many chances out there to have an accident under the best of circumstances that I just don’t see how someone can voluntarily ‘up’ their risk!
    And yet, I know many people who drive impaired (alcohol and drugs) daily. What amazes me the most, is that the people that commit these crimes are ‘good’ people. They are intelligent, funny, kind hearted people who would not knowingly harm another person and yet, somehow, this message of driving impaired is not taken seriously. I just wonder how to get through to people. Not so sure that punishment works. I imagine that the majority have the ‘it can’t happen to me’ sickness.
    Death/injury/accidents are always tragic; but even more so when the ‘accident’ was avoidable.

  • MJ says:
    June 12, 2010 at 8:06 am

    Just amazing. Maybe if we weren’t so busy trying to shield everyone from the horrible truth, we wouldn’t lose so many lives. I almost lost my best friend (and Maid of Honor) on my wedding day because of a drunk drive.

    Great post. Awesome blog – I’ll be back.

    Margeaux
    National Police Wives Association

  • Christopher says:
    June 17, 2010 at 10:48 am

    First, the smart alec cop in me: Off course they get into a lot of accidents. They all drive on the wrong side of the road!

    Now the serious cop in me: It’s my personal belief that the abuse of alcohol is one of the greatest contributers to dsyfunction in our society. Like you, I’ve worked way too many of those scenes, witnessing the mindless tragedy. Likewise, how much abuse and family strife can be linked to alcohol abuse? We’d do well here in the west to have commercials like this airing between hockey periods, instead of Bud Light commercials.

  • Mike says:
    June 17, 2010 at 1:53 pm

    That is quite the commercial.. holy cow. Should be mandatory viewing for anyone getting a license, and every time you renew.

  • Michael says:
    June 18, 2010 at 4:43 am

    Hi Sandra,

    We used to get this on our tv’s regularly in Oz, unfortunately the goodie two shoes of our society complained that it was too graphic for television and it has been removed.

    I think that it is ironic that they do not complain about the level of violence in movies on tv, go figure?

    Regards

    Michael

  • Michael says:
    June 18, 2010 at 4:51 am

    Here is another one worthy of a look for all those idiots that drink and drive.

    http://www.youtube.com/watch?v=FqvLcVBOhP4&feature=channel

    Regards

    Michael

  • Chris says:
    June 22, 2010 at 7:20 pm

    An RCMP officer from Stony Plain died while responding to an impaired driver call…it was a very sad day for us.

    It’s somewhat related to the topic, because most of us, do respond Code 2 to a report of impaired driver. I remembered once that we drove all the way into the RCMP jurisdication trying to catch up with the erratic impaired driver, in my mind, I look over at my partner, and I decided to slow down, because I too have the responsibility bearing upon me if I causes an accident that does harm to my partner.

    And honestly, if we have people that drink with responsibility, half of us wouldn’t be on the street.

    RIP

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